With an increasing percentage of the workforce seeking a purposeful career with valuable learning experiences, companies could attract more talents by reframing their job descriptions.

A typical job description mainly describes the tasks of the job, for example “to support the development of effective solutions,” etc. without shedding light onto what the candidate could learn from the job.

Consider rewriting the job description in a manner that focuses on the needs of the candidates. The previous example could be reframed as “You will have many opportunities to collaborate with talented people to design and spearhead solutions.” With such statements, you would be able to showcase your company in an attractive light to the right candidates. It is important that such statements are not oversold as they represent an employer brand promise, otherwise you would have new hires quitting sooner than they ought to be.


The above excerpt is our compilation of ideas for business leaders in the areas of people management, leadership, and workplace happiness. 

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