Are your corporate values serving a real purpose? Or have they become a “decoration” that is hung on the wall?

To bring out the company’s values in everyone, they have to be integrated into as many employee touchpoints as possible. From the first interview to the last day of work, employees should constantly be reminded that core values form the basis of every decision the company makes.

Candidate Selection Process
Select candidates who have displayed your corporate values in previous instances. For example, if ‘teamwork’ is one of your core values, you could ask candidates to elaborate about a time when they had to work with a challenging member and what the outcome was.

Performance Appraisal Process
Evaluate and reward your employees according to the company’s values. The more extensive one shows behaviours aligned with the company’s values, the higher one’s appraisal rating, and hence the higher one’s recognition and rewards.

Dismissal Process
An under-performing employee can still be improved through coaching or training, but an ill-aligned employee who goes against the corporate values should not be tolerated as conflicting attitudes and views can have a negative impact on other employees.

Role of the Leader
The leaders have to be the role models and embodiment of core values with their behaviours and decision-making. For example, the leaders can demonstrate how they use core values in their decision-making, so employees are able to appreciate the purpose of the values.


The above excerpt is our compilation of ideas for business leaders in the areas of people management, leadership, and workplace happiness. 

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