Align Group is a dynamic people consulting firm that partners business enterprises in the implementation of effective people solutions. This is achieved by combining the knowledge of human resources, positive psychology (the science of happiness) and people analytics.

Serving broad-ranging clientele across diverse industries, we strategically partner exciting tech start-ups, heritage family businesses and other growing SMEs in their journey to realise the full potential of their human capital.

Our goal is to help companies create sustainable productivity, strong alignment and to bring the best out of people.

Mission

We enable organisations to maximise the performance and potential of people through Workplace Happiness.

Vision

We are the most respected and influential Human Capital Company.

Our Philsophy

“Happiness is the secret ingredient for successful businesses.
If you have a happy company, it will be invincible.”

Sir Richard Branson

 

The quote above accentuates our philosophy that HR consists of two key components – Performance and Happiness. We emphasise the need for organisations to put effort in both areas to achieve the right balance for the desired outcome.

Value Proposition

A premier human capital service provider, we are at the forefront championing good HR through workplace happiness to help businesses grow.

Our Value Proposition is our strong adherence to our Core Values that define and differentiate us.

Core Values

We hold strongly to our Values. They define us and differentiate us from the rest.
Happiness

Happiness

We integrate work into life, with love. We create an environment where everyone of us are treated with fairness and respect, at the same time able to grow and flourish. We value diversity and enjoy each other’s company.

Entrepreneurial

Entrepreneurial

We take ownership in whatever we do. We stay humble, be cost conscious, and resourceful. We constantly share what we do with others. We dare to dream big and to think differently, nothing is impossible. We make money by doing good things.

Integrity

Integrity

We honour commitments. We do what we say, and follow through all the way. We trust our people to represent us and act appropriately. When in doubt, we look into our hearts and ask: what is the right thing to do?

Service

Service

We service others with sincerity and generosity. We respect each other boundaries, but we come to help anyway. We touch every life that passes us, so they will always come back to us. We care about and support the communities where we work and live

Excellence

Excellence

We always stay hungry, and relentless in pursuing our goals. We don’t take success for granted. We strive for the best through continuous learning and improvement. We challenge each other’s ideas openly: can we could do better?

Milestones

Timeline

2020
2020

Fasting Growing Company

Ranked #24 in Singapore’s Top 100 Fastest Growing Company 2020, by The Straits Times and Statista.
2019
2019

SME Centre Conferences

Knowledge partner of SME Centre Conference 2018 & 2019.
2019

HCDT Assessors

Appointed as assessor for the National Human Capital Diagnostic Tool (HCDT) by the Institute for Human Resources Professionals (IHRP) to review SMEs’ HR maturity since 2019.
2019

Skills Framework

Enabler of Skills Framework, partnering SkillsFuture Singapore (SSG) and U-SME.
2018
2018

Job Redesigner

Approved service provider of National Job Redesign Initiatives by Enterprise Singapore (ESG).
2018

Taipei Office

Set up first international office in Taipei, Taiwan.
2017
2017

ASEAN Mentor

Appointed as Mentor for the ASEAN Mentorship for Entrepreneurs Network.
2016
2016

Sapphire Programme Partner

Sapphire programme partner with the Singapore National Employers Federation (SNEF) since 2016.
2015
2015

PMO Project

Delivered tender project for Prime Minister’s Office (PMO) of Singapore for talent mobility project.
2015

HR Shared Services Provider

Approved service provider of HR Shared Services by Enterprise Singapore (ESG) since 2015.
2014
2014

National Workplace Happiness

The brain behind Singapore’s National Workplace Happiness Survey since 2014, a national project in collaboration with NTUC, Health Promotion Board (HPB), and the Singapore Human Resources Institute (SHRI).
2013
2013

Access Asia Human Capital Business Partner

Appointed as Human Capital Business Partner of Access Asia programme for the Singapore Business Federation (SBF) since 2013, the advisor for all foreign companies setting up offices in Singapore.