People remember a good story. To be remembered, simply tell good stories.

A leader that can create and share good stories will have a powerful advantage. To inspire the team, share five stories concurrently, say researchers Susie Cranston and Scott Keller.

The Turnaround Stories are the typical stories leaders tell. That for the company to survive, dramatic changes must be undertaken. Or how a good company achieves breakthrough to the next level.

For best effect, tell stories about how they are impacting the society, customer, working team and themselves.

The stories can revolve around building a community, making customers’ lives easier, forging a sense of belonging within the team, and individuals developing and fulfilling their full potential.

Synchronising these narratives drive a more holistic mission and in creating meaning and inspiration on a personal level.


The above excerpt is our weekly compilation of ideas for business leaders in the areas of people management, leadership, and workplace happiness. 

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